what is digital marketing ?

Digital marketing encompasses many online platforms and channels that are intended to connect and interact with prospective clients while advertising goods, services, and merchandise. To communicate with the target audience, it makes use of a variety of digital channels, including social media, email, search engines, websites, and mobile apps. Search engine optimization (SEO), pay-per-click (PPC) advertising, influencer sharing, email marketing, social media marketing, content marketing, and so on are examples of digital marketing tactics. Creating brand awareness, generating leads, boosting website traffic, and eventually increasing sales and revenue in the digital sphere are the main objectives of digital marketing. And it must expand.